Hollywood’s Indiana in Conservation Project with Hamilton Watches
If you have seen any Hollywood action movie from Superman to Bruce Willis’s John McClane the American watchmaker Hamilton has placed its precision watches around the arm of many a silver screen idol.
Anyone with more than a little interest in action and adventure themed movies will have in their movie-going lifetime observed at the minimum a couple of the renowned H-branded watches come into view onscreen.
The watch trade is as guilty as the soft drink industry or the clothing fashion houses in investing major sums on product placement opportunities.
Very few Hamilton rivals will have enjoyed quite as much prominent screen time as Hamilton watches. Hollywood movies as contrasting as 2001: Space Odyssey, Donner’s Lethal Weapon and Spiderman have featured Hamilton watches as props.
This year the group has taken its relationship with the film world to a new level by giving the legendary big screen hero the ultimate challenge - to save the Earth. The actor Harrison Ford has now set down his whip after the fourth Indiana Jones movie to take up his next challenge - tackling threats to the environment. Ford spent many years as a leading light at Conservation International - a not-for profit body.
In view of this - and its relationship with Hollywood - Hamilton Watches has placed its money where its mouth is to launch the Khaki Conservation range.
Rather than New York or London, the lines 2nd time zone function refers to regions on the planet where saving a dying habitat is important like Indonesia.
Ford’s international appeal among film fans is not lost on the Hamilton marketers, who claim “a touch of edgy dynamism” and features which stick to “every heroic stunt’s” dependency on exactitude.
Meanwhile, the watch - partially designed by Ford - comes with a plush leather strap plus Ford’s signature and the Conservation International organisation’s logo.
Hamilton is making a financial commitment to help the conservation cause and uses recycled packaging.
Possibly more importantly for movie lovers, this stunning watch, featuring bold digits set against a black backdrop is evocative of the land of adventure inhabited by Indiana Jones.
Those who liked Indiana Jones battles against wild tribesmen and nasty Nazi will feel rapport by choosing the Hamilton Khaki Conservation.
Luckily parties interested in watches need not venture on a Jones-style hunt to discover a Hamilton watch.
It is obtainable online at the company’s official site, although it is worth checking the web for a better price. Sites such as hotwatches.co.uk also stock the limited edition model as well as other Hamilton watches.
For further details about Conservation International, check www.conservation.org .